Introduction of Product Lifecycle Support (PLS) in Amazon for Enhanced Post-Purchase Experience!
At Amazon, Product Lifecycle Support (PLS) empowers customers to make the most of their purchases by offering reliable, post-purchase product support, reducing returns, and increasing satisfaction. On average, brands enrolled in PLS have seen a 50% reduction in return rates, highlighting the value of this program for both customers and sellers. ??
In 2022, brands enrolled in PLS across multiple Amazon stores worldwide reduced return volume by an impressive 7.5 million units! ?✨
? Key PLS Features -
1. ? Video Program: Self-service videos provide customers with troubleshooting tips and product usage guidance. Video recommendations are generated based on sales and traffic data, helping to showcase your most impactful products.
2. ?️ OEM Program: Customers can easily access the product support website or phone number to connect directly with manufacturers for assistance.
3. ? Workflow Program: Step-by-step, text-based instructions guide customers through common troubleshooting questions for seamless support.
4. ? Repair Program: OEM Repair allows customers to utilize the manufacturer’s warranty to address any defective products.
5. ? Parts Replacement Program: Customers can receive free replacement parts directly from the manufacturer, ensuring missing or damaged parts are quickly addressed.
Are you a brand selling on Amazon and looking to reduce returns while boosting customer satisfaction? Let Eleantz help you leverage Product Lifecycle Support (PLS) and other Amazon programs to empower your customers and enhance their experience. With proven strategies and expert guidance, we can help you lower return rates, optimize product support, and elevate your brand's success.
