The Eleantz Effect - Transforming a Plush Brand’s Future on Amazon

Client: A Plush Toy Brand
Duration: May 2022 - Present

Overview: A premium baby products and plush toy brand, partnered with Eleantz in May 2022 to expand its digital presence and scale its sales on Amazon. Through our comprehensive marketing strategies, we achieved significant growth in customer retention, acquisition, and overall sales. The brand continues to benefit from our ongoing partnership, maintaining a strong growth trajectory.

Challenges: Before teaming up with Eleantz, the brand faced a plateau in growth on Amazon. Although their product quality was well-regarded, they struggled to maximize their digital advertising potential, particularly in acquiring new customers and improving repeat purchase behavior.

Solutions Implemented:

1. Optimized Ad Campaigns:
   We focused on improving the brand's Return on Ad Spend (ROAS) by refining ad targeting, adjusting ad spend allocation, and using high-converting keywords. This helped balance between acquiring new customers and encouraging repeat purchases.
2. Customer Loyalty & Retention:
   By using personalized campaigns and remarketing strategies, we fostered stronger customer loyalty, driving repeat purchases. We tapped into Amazon’s tools to maintain engagement with returning customers, ensuring the brand built long-term relationships.
3. New Customer Acquisition:
   We deployed targeted campaigns aimed at increasing the brand's reach. Our approach included optimizing product listings and leveraging Amazon’s Sponsored Brand and Sponsored Product ads to attract new-to-brand customers.

Results: Since May 2022, this plush toy brand has seen substantial progress across all key metrics:

• Total Sales:
  Sales jumped from $214,514 in 2022 to $762,213 in 2023, a 255% increase, reflecting our successful optimization and marketing efforts.
• ROAS (Return on Ad Spend):
  The ROAS improved by 43.9%, rising from 2.65 in 2022 to 3.81 in 2023, demonstrating the efficiency of our tailored ad campaigns.
• Repeat Customer Behavior:
  Repeat customers grew by 137%, increasing from 1,117 in 2022 to 2,644 in 2023, a testament to the success of our customer retention strategies.
• New-to-Brand Customers:
  New-to-brand orders almost doubled, rising by 90%, from 289 orders in 2022 to 550 in 2023, showcasing the effectiveness of our acquisition efforts.

Ongoing Partnership: The plush toy brand continues to work with Eleantz, and we are dedicated to driving further growth. Our ongoing strategies include expanding customer acquisition efforts, continuously optimizing ad campaigns, and fostering deeper customer loyalty to ensure sustainable long-term success.

Conclusion: Eleantz has been a key partner in this brand's growth, with remarkable improvements in sales, ROAS, and customer retention. Our focus on both customer acquisition and repeat behavior has positioned it for sustained success on Amazon. We look forward to further expanding their market presence and continuing to achieve stellar results.

Let's Grow Together!
Contact Eleantz today to learn how we can create a custom strategy to drive your brand's success on Amazon.