Performance driven marketplace
advertising, managed by humans.
Marketplace advertising today is not just about running ads it’s about understanding auction mechanics, placement logic, audience intent, and attribution models across platforms.
At Eleantz, we manage paid media with a retail-media-first mindset, aligning visibility, efficiency, and scale across multiple marketplaces — without operating in silos. While automation and tools support execution, strategic decisions are always human-led — because performance marketing still requires judgment, context, and experience.
Advertising alone doesn’t drive growth. Decisions do.
The real complexities of
marketplace advertising
Wasted Ad Spend
Poor keyword hygiene, inefficient bids, over-broad targeting, and unchecked automation drive impressions without conversions — quietly eroding ROAS.
Rising Competition & CPC Inflation
As auctions tighten, automated bidding without human oversight often inflates CPCs without improving CTR or CVR.
Low Visibility Where It Matters
Ads may run continuously, but without placement control and strategic intervention, they miss high-intent touchpoints.
Conflicting Performance Metrics
Optimizing purely for ACoS can stall growth. Scaling without TACoS control can hurt profitability. These trade-offs require active decision-making, not rules alone.
One Strategy Applied Across All Marketplaces
Automation-first approaches often reuse the same logic everywhere leading to inefficiency and missed opportunity across platforms. At Eleantz, we don’t let automation decide strategy. We use it as a tool not a replacement.
What we do
Marketplace advertising & retail media management
We manage end-to-end paid media across major marketplaces with continuous human oversight, ensuring sustained visibility, conversion efficiency, and long-term revenue impact.
Sponsored and native ad formats across marketplaces- Funnel-based campaign structuring (defensive, growth, discovery)
- Budget allocation guided by ROAS, ACoS, and TACoS targets
- Daily and weekly performance reviews by experienced marketers
Search, Discovery & Keyword Intelligence
Search behaviour varies by marketplace — and so does optimization logic.
- Manual keyword harvesting and search term mining
- Incremental vs defensive keyword segmentation
- Expansion strategies based on CTR, CVR, and revenue contribution
Bid, Placement & Budget Optimization
We actively manage the levers that directly impact performance.
- Placement multipliers and position-based bidding
- Budget pacing and spend efficiency control
- Seasonal, promotional, and event-based bid adjustments
- Daily and weekly performance reviews by experienced marketers
Audience & Retargeting Strategies
We extend reach beyond pure keyword intent using audience-based formats.
- Sponsored Display and audience retargeting (where applicable)
- Consideration and repeat-purchase strategies
- Controlled visibility expansion with human-led guardrails
Marketplace specific advertising expertise
We speak the language of every platform we operate in — because performance depends on it.
Amazon
We manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, focusing on:
- CTR improvement and CVR optimization
- ACoS and TACoS control
- New-to-Brand sales and incremental revenue
Automation supports bidding — strategy and structure are human-led.
Why choose Eleantz
Ads Are Too Important for Autopilot
Automation helps. Humans stay in control.
Strategy Led by People, Powered by Technology
Tools speed things up. Decisions stay human.
We Focus on Outcomes, Not Placements
Performance, efficiency, and revenue come first.
We Work Inside Ad Consoles Every Day
Amazon, Walmart, Target, Etsy, eBay. No black boxes.
Growth and Efficiency Are Managed Together
We know when to push, pause, or step in.
We Explain the Why Behind the Numbers
What’s working, what’s wasting spend, what happens next.
One Framework, Executed Differently Everywhere
Same principles. Platform-specific playbooks.
Our Advertising Process
Ready to Scale Marketplace Advertising With Real Oversight?
If you’re looking for advertising that’s actively managed, strategically guided, and performance-driven, let’s talk.
Frequently asked questions
Advertising products on major online marketplaces requires tailored strategies for each platform. Amazon offers Sponsored Products, Sponsored Brands, and Display Ads. Walmart provides Sponsored Products and Sponsored Brands. eBay offers Promoted Listings and eBay Stores. Etsy shop owners can use Promoted Listings and Offsite Ads. We tailor our approach based on the platform, audience, and product category.
The amount you should spend when starting with marketing on platforms like Amazon, Walmart, eBay, and Etsy can vary widely depending on several factors. There is no one-size-fits-all answer to this question, as it depends on your specific business goals, product niche, and marketing strategy. Determine how much of your budget you're willing to allocate to marketing. Typically, a common rule of thumb is to allocate around 10% of your overall revenue for marketing purposes. However, this can vary based on your industry and goals.
The definition of a "great" ROAS (Return on Ad Spend) in marketing can vary widely depending on various factors. Generally, a good ROAS is often considered to be around $5, indicating that for every dollar spent on advertising, a business generates $5 in revenue. However, what constitutes greatness in ROAS is highly contextual. Industry, profit margins, campaign objectives, advertising platforms, customer lifetime value, budget, and the stage of the business all influence the ideal ROAS target. For instance, e-commerce businesses might aim for a higher ROAS compared to nonprofits, and startups might be more tolerant of lower initial ROAS figures while prioritizing customer acquisition. Therefore, determining a "great" ROAS necessitates a careful analysis of your unique circumstances and marketing goals, ensuring alignment with your broader business objectives.
We provide detailed reporting services to our clients on a weekly, bi-monthly, and monthly basis. Our reports offer a comprehensive overview of marketing performance during the specified period, including a deep dive into campaign performance. We also offer segmented reporting, providing insights into individual campaigns and product-specific metrics. Our reports include a breakdown of converted and non-converted keywords, a crucial element for improving the effectiveness of PPC campaigns. This data enables us to refine and optimize our PPC strategies for better results. Our commitment to delivering informative and actionable reports reflects our dedication to transparent and results-driven marketing practices.