Data that drives decisions
not just reports
Most brands are drowning in reports but starving for clarity.
We focus on analytics that actually inform what to price, what to promote, what to restock, and what to stop selling — not dashboards built for observation alone.
Data isn’t insight.
Clarity is.
Where marketplace analytics
usually fall short
Disconnected data
Each marketplace tells a partial story — without consolidation, decisions stay fragmented.
Revenue without profitability context
Top-line growth hides margin erosion at the SKU and channel level.
Vanity metrics over decision metrics
Traffic and impressions rise while contribution margins quietly decline.
Lagging indicators
Problems surface after damage is done — not early enough to course-correct.
Insights without action
Reports explain what happened, but not what to do next.
What we do
Marketplace Sales Performance Tracking
Revenue, units, growth velocity, and trend analysis across platforms.
Revenue and unit performance across marketplaces, categories, and SKUs- Growth velocity tracking to spot momentum shifts early
- Trend analysis by time period (week/month/season)
- Identifying winners, laggards, and demand spikes
- Platform-level performance comparison to guide focus
Profitability & Contribution Margin Analysis
SKU-level and marketplace-level visibility into real contribution.
- SKU-level profitability visibility beyond top-line revenue
- Contribution margin tracking by marketplace and fulfillment method
- Cost impact analysis (fees, freight, promos, ad spend)
- Identifying margin leakage and low-profit growth drivers
- Recommendations to improve profitability without sacrificing scale
Channel & Marketplace Attribution
Understanding where growth originates — organic, paid, or blended.
- Understanding where growth originates (organic vs paid vs blended)
- Separating true incremental sales from cannibalized performance
- Marketplace and channel contribution tracking to guide investment
- Diagnosing performance drivers behind spikes and dips
- Insights to align ads, pricing, and content with growth sources
Forecasting & Demand Planning Support
Inventory and revenue planning grounded in historical and leading indicators.
- Demand forecasting using historical trends and seasonality
- Inventory and revenue planning support tied to leading indicators
- Identifying stockout risk and overstock risk early
- Planning around promotions, peak periods, and launches
- Forecast outputs built for operational execution, not just reporting
Executive-Ready Reporting
Clean summaries leadership can act on without translation.
- Clean summaries built for quick decision-making
- KPI rollups with clear context and “what to do next”
- Marketplace snapshots for leadership visibility
- Performance narratives that connect metrics to actions
- Consistent reporting cadence to support planning and reviews
Marketplace expertise, wherever you sell
We speak the language of every platform we operate in — because performance depends on it.
Why brands trust Eleantz
Data Is Tied to Commercial Decisions
Every metric maps back to pricing, inventory, ads, or expansion.
Profitability Comes Before Scale
We highlight where growth helps — and where it quietly hurts.
SKU-Level Truth Over Aggregates
Winners, laggards, and false positives clearly separated.
Marketplace Context Matters
Amazon, Walmart, Target, Etsy, eBay — numbers are read differently.
Clarity Beats Complexity
Insights stay simple enough to act on, not admire.
Decisions Are Defended With Data
Push, pause, or pivot — with numbers to back it up.
Our sales & analytics framework
One View. Better Decisions.
Want clarity across every marketplace you sell on?
Frequently asked questions
Advertising products on major online marketplaces requires tailored strategies for each platform. Amazon offers Sponsored Products, Sponsored Brands, and Display Ads. Walmart provides Sponsored Products and Sponsored Brands. eBay offers Promoted Listings and eBay Stores. Etsy shop owners can use Promoted Listings and Offsite Ads. We tailor our approach based on the platform, audience, and product category.
The amount you should spend when starting with marketing on platforms like Amazon, Walmart, eBay, and Etsy can vary widely depending on several factors. There is no one-size-fits-all answer to this question, as it depends on your specific business goals, product niche, and marketing strategy. Determine how much of your budget you're willing to allocate to marketing. Typically, a common rule of thumb is to allocate around 10% of your overall revenue for marketing purposes. However, this can vary based on your industry and goals.
The definition of a "great" ROAS (Return on Ad Spend) in marketing can vary widely depending on various factors. Generally, a good ROAS is often considered to be around $5, indicating that for every dollar spent on advertising, a business generates $5 in revenue. However, what constitutes greatness in ROAS is highly contextual. Industry, profit margins, campaign objectives, advertising platforms, customer lifetime value, budget, and the stage of the business all influence the ideal ROAS target. For instance, e-commerce businesses might aim for a higher ROAS compared to nonprofits, and startups might be more tolerant of lower initial ROAS figures while prioritizing customer acquisition. Therefore, determining a "great" ROAS necessitates a careful analysis of your unique circumstances and marketing goals, ensuring alignment with your broader business objectives.
We provide detailed reporting services to our clients on a weekly, bi-monthly, and monthly basis. Our reports offer a comprehensive overview of marketing performance during the specified period, including a deep dive into campaign performance. We also offer segmented reporting, providing insights into individual campaigns and product-specific metrics. Our reports include a breakdown of converted and non-converted keywords, a crucial element for improving the effectiveness of PPC campaigns. This data enables us to refine and optimize our PPC strategies for better results. Our commitment to delivering informative and actionable reports reflects our dedication to transparent and results-driven marketing practices.