In this digital age, you deserve a partner who comprehends the intricate landscape of Amazon and other multi-channel eCommerce Platforms. Eleantz, your partner in marketplace excellence, specializes in empowering retail brands to thrive on Amazon, Walmart, Etsy, Ebay, Target & Zulily. With our comprehensive services, including Vendor Central and Seller Central management, Sponsored Products, Sponsored Display, and Product Launch support, we pave the way for your brand's dominance in the world's largest eCommerce platforms. Our team of seasoned experts is here to navigate the challenges, whether you're a 1st party or 3rd party seller, ensuring your brand stands out and drives remarkable sales.
Advertising products on major online marketplaces requires tailored strategies for each platform. Amazon offers Sponsored Products, Sponsored Brands, and Display Ads. Walmart provides Sponsored Products and Sponsored Brands. eBay offers Promoted Listings and eBay Stores. Etsy shop owners can use Promoted Listings and Offsite Ads. We tailor our approach based on the platform, audience, and product category.
The amount you should spend when starting with marketing on platforms like Amazon, Walmart, eBay, and Etsy can vary widely depending on several factors. There is no one-size-fits-all answer to this question, as it depends on your specific business goals, product niche, and marketing strategy. Determine how much of your budget you're willing to allocate to marketing. Typically, a common rule of thumb is to allocate around 10% of your overall revenue for marketing purposes. However, this can vary based on your industry and goals.
The definition of a "great" ROAS (Return on Ad Spend) in marketing can vary widely depending on various factors. Generally, a good ROAS is often considered to be around $5, indicating that for every dollar spent on advertising, a business generates $5 in revenue. However, what constitutes greatness in ROAS is highly contextual. Industry, profit margins, campaign objectives, advertising platforms, customer lifetime value, budget, and the stage of the business all influence the ideal ROAS target. For instance, e-commerce businesses might aim for a higher ROAS compared to nonprofits, and startups might be more tolerant of lower initial ROAS figures while prioritizing customer acquisition. Therefore, determining a "great" ROAS
necessitates a careful analysis of your unique circumstances and marketing goals, ensuring alignment with your broader business objectives.
We provide detailed reporting services to our clients on a weekly, bi-monthly, and monthly basis. Our reports offer a comprehensive overview of marketing performance during the specified period, including a deep dive into campaign performance. We also offer segmented reporting, providing insights into individual campaigns and product-specific metrics.
Our reports include a breakdown of converted and non-converted keywords, a crucial element for improving the effectiveness of PPC campaigns. This data enables us to refine and optimize our PPC strategies for better results. Our commitment to delivering informative and actionable reports reflects our dedication to transparent and results-driven marketing practices.