No need to panic if you see a flashy card on your Seller Central dashboard screaming 'Your account is at risk of deactivation'. We've got you covered! Amazon is implementing new measures in accordance with the INFORM Consumers Act, effective from June 27, 2023. This law aims to protect consumers and promote transparency in online marketplaces. As high-volume third-party sellers, you are required to provide and verify certain business information, which will be collected by Amazon. So, what information do you need to provide? It's simple! You'll need to verify your name, provide a government-issued identification document, furnish a business address, bank account details, a valid email address, a working phone number, and a tax identification number. Additionally, an annual certification of your information's accuracy will be required. Wondering why all this is necessary? The INFORM Consumers Act ensures that shoppers have access to crucial details about the products they purchase and the sellers they buy from. By verifying sellers' identities, it empowers consumers to make informed decisions and safeguards them against fraudulent sellers operating on online marketplaces. For online marketplaces like Amazon, this verification process fosters greater consumer confidence in the platform. When customers know they are buying from reputable businesses, it enhances trust, leading to increased sales and customer loyalty. Ultimately, the Inform Consumers Act serves as a protective shield for both consumers and businesses by curbing fraudulent activities on online marketplaces. Furthermore, this legislation mandates that online marketplaces establish fair and transparent processes to resolve disputes between buyers and sellers. Consumers will have the ability to file complaints and receive refunds, ensuring a positive shopping experience. In a nutshell, the Inform Consumers Act is a crucial and necessary piece of legislation that safeguards shoppers on online marketplaces. By requiring sellers to provide accurate product information and establishing an equitable dispute resolution process, this law paves the way for a secure and satisfying shopping experience while protecting consumers from unscrupulous sellers.