Where invention and innovation are on top of everything in our age
Where invention and innovation are on top of everything in our age, we are turning to smaller screens as a medium to effectively prolong our attention span. Our demand for quick reach and access is rapidly growing. It’s all about “a-click-of-a-button” now. Exploiting this evolution, Amazon applauds timely upgrades on its platform. What are the odds then that Amazon Mobile Browsing is a thing more than ever, especially during the busiest season of the year – Amazon’s Q4!
With a large majority relying on mobile searches for their needs, to be found and to receive conversions Mobile-first at Amazon Listing is essential. It expands customer base and brand awareness. Lifting sales becomes almost second nature.
There are several factors to keep in mind while Optimizing your Mobile Listing:
→ Main Image: Not just high-quality images but focussing on image size and placement as it must appear on mobile devices is a catch.
→Title: Intentionally creating and limiting the title to build your brand appeal plays a key role.
→ Ratings & Reviews: When looking at a mobile screen, what draws customers is the number of stars as ratings your products at search have got.
→ A+ Content & Description: A+ Content and detailed description of your product is more pronounced on mobile phones. Impressionable content with visuals, including videos, are must-haves to increase sales.
→ Bullet points: Quality over quantity! And in a manner to engage your audience depends on using simplistic language within the character limit that will be displayed on the screen.
Are you struggling to drive traffic to your PDPs? Have you not been able to secure a greater CTR and CVR metric in spite of your best efforts? Is your brand visibility not as expected before Black Friday? Maybe you should consider Mobile Listing Optimization for phone displays! Our trained infographics and content experts are ready to step-in, for you to benefit from Amazon’s big cash cow.