19 Oct, 2022
Cognizant on the power of sight and sound and having enough data to back-up
Cognizant on the power of sight and sound and having enough data to back-up their video model performance, Amazon in the recent past has initiated an upgrade of their Sponsored Brand Video Ad feature. The launch of the Video Builder on Amazon, has set the stage for vendors and sellers to employ the benefit of videography without any hassle. No longer do brands require to hire high-tech video arrangers or brainstorm on visual advertising ideas. Now they can savour this 15-second tool at zero cost with available widgets and various options.
Appealing to the right customers at the right time with the right message using Amazon Video Builder, brands gain an edge over driving traffic and sales of their products. The story of brand products are showcased in a clean, crisp and customer-friendly manner. Amazon’s observation of a 122% hike in clicks per month on sponsored brand video campaigns by advertisers justifies that this creative service will be an asset for brands to achieve a higher CTR (click-through rate) and CVR (conversion rate).
At the onset of Holiday Season, our team is working round the clock in capitalizing this advertising feature for our clients. You stand to benefit with our specialised e-commerce services.
Have you been struggling to secure a greater CTR and CVR? Are you overwhelmed with the product competition in the market? Is your PDP not optimized? Do you strive for a greater sales and profit margin? Contact us to accelerate your Amazon experience.
