20 Apr, 2022
How are you building on your brand awareness for Amazon’s cash cow?
How are you building on your brand awareness for Amazon’s cash cow? Are you struggling to come up with a Q4 sales forecast plan? What’s your strategy to earn a higher profit margin than your competitors? We have a recommendation for you!
In the largest one-stop online shop Amazon, there are listings of over 353 million products with the presence of more than 6 million sellers and a traffic of hordes of shoppers visiting daily. In this scenario, what you can do for better product visibility is Product Detail Page (PDP) Optimization.
PDP is the real estate of your brand. It is the asset that can turn into a liability if you do not invest adequate amount of time and energy into it. Customers add to cart when they like what they view on the e-rack of their choice. The best part is, as a seller PDP optimization is the most organic formula for increasing sales. These are a few practices you can employ:
1. Title Optimization: Shoppers are first introduced to your product by its title. The more relevant your title, the more clicks you get.
2. Bullet Points Outline: Landing on your page means you’ve got the buyer interested. With bullet points you give a pitch about why to purchase your product. Keeping Amazon’s A9 algorithm for keywords in mind and the necessary bullet point guidelines, here’s your chance to make that sale!
3. Visual Content: More than 50% of our brain is influenced by visuals. And what’s better when your images and videos tell your product story to the customer! Sure thing, with high resolution illustrations and detailing, you can secure a greater CTR and CVR metric.
4. A+ Content: If your brand is enrolled in Amazon Brand Registry, you can get a higher ranking on your product page using A+ Content. It allows you to convey your brand story with a wider variety of modules at your disposal.
5. Reviews: Positive customer feedback also can give you an advantage over your competitors. Reading first hand reviews from others enhances the trust and reliability factor and almost naturally improves your brand value.
Have you also heard about the new feature of Premium A+ content now available for promoting your brand product? For more on this and listing optimization, contact us!