Big update alert! Amazon has just rolled out a game-changing enhancement to Sponsored Products (SP) campaigns, making it easier than ever to optimize your advertising strategy.
✨ Say hello to seamless transitioning from Automatic (Auto) to Manual campaigns. Now, advertisers can effortlessly incorporate both keyword and product targeting from Auto campaigns directly into Manual SP campaigns. This marks a significant shift in how we manage and optimize campaigns on Amazon.
This update is particularly beneficial for those running Auto campaigns with a single product per ad group. Now, you can use the performance insights from these campaigns to refine your manual targeting strategies effectively.
What's more, Amazon's recommendation engine has been fine-tuned to provide personalized suggestions for keywords and products based on the Search Term Report (STR) analysis. This empowers advertisers like us to make data-driven decisions when setting up targeting for our manual campaigns, boosting overall campaign effectiveness and ROI.
Plus, Amazon has made it even easier to control our targeting strategies within manual SP campaigns. Now, we can effortlessly designate selected targeting as either negative or relevant. This granular control allows us to fine-tune our strategies with precision, optimizing campaign performance and ad spend allocation.
Looking ahead, we're hopeful for even more improvements. We'd love to see Amazon introduce checkboxes within Auto campaigns, allowing us to conveniently add negative keywords directly, similar to the functionality already available in Manual campaigns.
Stay tuned for more updates, and let's continue optimizing together!
